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food Wine spirits/etc. other CPG

crazy 8

 
 
 
 
 
 

OBJECTIVE/SOLUTION

Start by creating a fun holiday concept for kids, and then craft fun, bold transport packaging and print.
I also executed this concept of Letters to Santa across store windows, graphics and signage for all Crazy 8 stores for the holiday season. See the link below to view.
 

capabilities

• ART DIRECTION
• DESIGN
• ILLUSTRATION
• packaging
• print
• PRODUCTION
• structure design

 

plastic shopping bags

program included GIFT CARDS/HOLDERS, boxes, web packaging, plastic shopping bags in various sizes & a holiday standards pdf

i illustrated all of the shipping stamp art and the postage stamp

 
 
 
 

view the in-store graphics & signage here

click through the gallery below to view the standards guide for the campaign that was distributed to other departments and to all crazy 8 stores

C8 Holiday Branding & Packaging Standards
C8Holiday_guide_pkg_web-02.jpg
C8Holiday_guide_pkg_web-03.jpg
C8Holiday_guide_pkg_web-04.jpg
C8Holiday_guide_pkg_web-05.jpg
C8Holiday_guide_pkg_web-06.jpg
C8Holiday_guide_pkg_web-07.jpg
C8Holiday_guide_pkg_web-08.jpg
C8Holiday_guide_pkg_web-09.jpg
C8Holiday_guide_pkg_web-10.jpg
 

SOME OF THE transport PACKAGING & print FROM ANOTHER year that i worked on this SAME project

view the full project which includes in-store graphics & signage here