crazy 8
store windows, holiday week 1
Objective/solution
Imagine a fun and bold concept for Crazy 8 stores that would fill the store environments with holiday excitement during all of the weeks before and during the holidays.I took a completely fresh approach and created the concept of "Letters to Santa” for my second year working on the same promotion for Crazy 8.capabilities
• ART DIRECTION
• creative DIRECTION
• DESIGN
• environments
• illlustration
• photo shoot art direction
• photo shoot production
• print
• PRODUCTION
• signage
• structure design
small assortment of in-store signage
Having fun with Letters to Santa, I created an interactive experience for kids with a letter mailing station as an attachment to the front-of-store easel structures for all of the weeks of the campaign. A tear pad with fill-in-the-blank letters made it easy for kids to send off their letter to the North Pole.
easel for front of store
PACKAGING // I easily found inspiration from the concept of "Letters to Santa" to go beyond the standard shirt box structure to create a super fun and unique transport packaging and gift card system.
I Art Directed and Produced the photo shoots for all of the Marketing photography that was used for the campaign online and in print, including the print pieces below. See more about the photography here.
