crazy 8
store windows
Objective/solution
Imagine a fun, energetic, and festive concept for Crazy 8 retail environments to bring the stores alive during all of the weeks before and during the Holidays.
I designed a dimensional window banner system and a fun stand to feature the items of the week in the store windows. My concept included changing signage on the stand each week which would feature fun holiday rhymes for each item of the week. I worked together with the in-house copywriter to create the rhymes.
The full Holiday campaign included all of the window sets, in-store environmental graphics & signage, Holiday packaging, and collateral. The campaign was also used online.capabilities
• ART DIRECTION
• copywriting
• creative DIRECTION
• design
• environments
• illustration
• photo shoot art direction
• photo shoot production
• print
• PRODUCTION
• promotions
• signage
• structure design
I created the name for the season’s in-store Holiday promotional campaign, “Fun to Mix, Easy to Match.” I designed a large festive program of environmental graphics for top of store and a promotional signage system for all Crazy 8 stores.
small assortment of in-store signage
PACKAGING // With a concept inspired by kids’ meals and games, I crafted fun and unique Transport Packaging that featured silly jokes and games within the design that kids could actually play.
I Art Directed and Produced the photo shoots for all of the Marketing photography that was used for the campaign online and in print, including the photography for the print pieces below.See more about the photography here.
