crazy 8

 
 
 
 
 

small assortment of in-store signage

 
 
 
 
 

Objective/solution

Imagine a fun, energetic, and festive concept for Crazy 8 retail environments to bring the stores alive during all of the weeks before and during the Holidays. 
I started by creating the name for the season's big Holiday promotional campaign, "Fun to Mix, Easy to Match." I then designed a large festive program of environmental graphics and promotional signage for all Crazy 8 stores.
I created the full Holiday campaign which included all of the Window Sets, Holiday Packaging, and Collateral. The campaign was also used online.
 

capabilities

• ART DIRECTION
• copywriting
• creative DIRECTION
• design
• environments
• photo shoot art direction
• photo shoot production
• print
• PRODUCTION
• signage
• structure design

 
 
 
PACKAGING // With a concept inspired by kids' games, I crafted fun and unique Transport Packaging that featured silly jokes and games within the design that kids could actually play.
 
 

gift card collateral & transport packaging cards

 
 
 
I Art Directed and Produced the photo shoots for all of the Marketing photography that was used for the campaign online and in print, including the photography for the Direct Mail pieces below.
See more about the photography here.
 
 

holiday direct mail, friends & family postcard & holiday coupon

 
 
 
 
 
 
 
STORE WINDOWS // I designed a dimensional window banner system and a fun stand to feature the items of the week in the store windows. My concept included changing signage on the Pole each week which would feature fun holiday rhymes for each item of the week. I worked with the in-house copywriter to create the rhymes.