crazy 8

 
 
 
 

small assortment of in-store signage

 
 
 
 
 

Objective/solution

Craft a bold, fun Back to School Sale campaign for Crazy 8 including store windows, environmental graphics for top of store, collateral, and a large range of signage. The campaign was also used online.
 

capabilities

• ART DIRECTION
• DESIGN
• environments
• photo shoot art direction
• photo shoot production
• PRODUCTION
• signage
• structure design

 
 

store windows

 
 
PHOTOGRAPHY // I Art Directed and Produced the Photo shoots for all of the Marketing photography that was used for the campaign in print and online.
See more about the Photography here.

direct mail

 
 
 
 
 
 
Showing how I approach the same campaign completely different from year to year—Branding for the prior year’s campaign.