crazy 8

 
 

store windows

 
 
 
 

Objective/solution

Craft a fun and bold Back to School Sale campaign for Crazy 8 store environments including store window designs, a large range of signage, and top of store graphics.
I kicked off each Crazy 8 promotion with photo shoots to create all of the marketing images for use in the windows, for the top of store graphics, and for all print and digital media.
 

capabilities

• ART DIRECTION
• DESIGN
• environments
• photo shoot art direction
• photo shoot production
• PRODUCTION
• signage
• structure design

 
 

small assortment of in-store signage

 
 
 
 
 
 
 
 
 
I also Art Directed and Produced the Photo shoots for all of the Marketing photography that was used for the campaign in print and online.
See more about the Photography here.
 
 
 
 
Showing how I approach the same campaign completely different from year to year—Branding for the prior year’s campaign.