williams sonoma

Objective/solution

A Williams Sonoma classic holiday staple—Handcrafted Marshmallows.

Create a premium and giftable holiday package that will merchandise well with the famous Williams Sonoma Peppermint Bark.

Inspired by vintage European packaging, I developed a unique box shape and used European-style flourishing with a festive, flavor-driven color palette.

I also redesigned the same skus the following year with a completely new approach