two-step thermochromic ink (left to right):
#1 product is at room temperature #2 first temperature is set to activate ink half-way to its optimal drinking temp #3 product has reached it’s optimal drinking temperature which activates the remaining art to appear
OBJECTIVE/SOLUTION
Create a clean, modern brand identity and packaging that is simple, handcrafted, and super premium while utilizing Thermochromic ink technology for this vodka that is specially crafted to be frozen.